Today in Edworking News we want to talk about Play Permissionless Twitter is now attention roulette and ultimately meaningless I no longer feel any pull towards Twitter. I can't really recall the last time anything good came out of it for me personally. Neither ideas nor connections. The changes to the algorithm turned the platform into a form of attention roulette. As a result, hardly anyone is investing serious time into creating content for it. The content is now either clickbait, low-effort shitposts, or regurgitated nonsense.
The Decline of Meaningful Interaction on Twitter
Twitter used to be a place where quality content and genuine connections flourished. With a clear relationship between follower count and effort correlating to the attention garnered, it made sense to invest time creating original, quality content. However, this dynamic has shifted dramatically with changes to the algorithm turning the platform into what feels like an attention roulette.
People are now reluctant to invest time, as most posts struggle to get more than a few hundred views regardless of quality or follower count. This shift discourages content creators from maintaining their presence and producing valuable content. For those looking for alternative methods, explore these 9 ways to create a virtual meeting that foster meaningful engagement.
The Enshittification of Content
Now that the majority of content on Twitter is either clickbait, low-effort shitposts, or regurgitated nonsense, the platform's value has diminished. Finding individuals doing interesting things and following their progress used to be a common use of Twitter. This is no longer feasible since you seldom see tweets from those you follow unless they go viral. Manually checking profiles has become an impractical solution, making the experience cumbersome.
Algorithms have disrupted the organic flow of meaningful content.
The Shallow Nature of Viral Attention
Even when a post goes viral, the attention received feels shallow. The ripple effects beyond the platform have shrunk significantly. Viral tweets no longer bring tangible benefits such as increased traffic to websites, more newsletter subscribers, DMs, emails, or new clients. The thrill of gaining attention on Twitter has become hollow because it doesn't translate to any meaningful or measurable outcome outside the platform.
For example, a viral tweet may gain substantial views but only net a few new followers, who in turn, don't engage much with future content. So, even if your tweet goes ultra-viral, the benefits are superficial and offer no substantial impact.
The Illusion of Follower Count
Follower counts have also become meaningless. Regardless of how many followers you have, the algorithm only shows new tweets to a small sampled group to gauge their reaction before deciding whether to bury the tweet or push it to a wider audience. This has caused distress among users who, despite having large follower bases, see a mere fraction of their followers interacting with their tweets. Personal experiences highlight that even accounts with over 20k followers receive an average of just 500 views per tweet.
The Future Without Twitter
There's a sense of nostalgia for the days when Twitter was a vibrant platform for real engagement and discovery. However, the reality is that the platform has changed irrevocably. The trajectory set in motion when Elon Musk took charge has been achieved, transforming Twitter into a siloed machine for grasping at fleeting attention, much like TikTok.
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A Return to Personal Blogs and Decentralized Protocols
An ideal solution involves a return to personal blogs, blogrolls, newsletters, and RSS feeds. While it might seem unlikely, a new iteration of wrappers around decentralized protocols might pave the way for future content discovery. Personally, transitioning back to reading books and blog posts and prioritizing local relationships has been pivotal. Creating a personal search engine indexing favorite blog posts to gather inspiration has proven to be a valuable replacement for Twitter’s lost utility.
I will continue exploring content solutions at the intersection of decentralized protocols and AI to surface great content, recognizing that the enshittification of platforms like Google and Twitter is nearing a tipping point. This potential mass exodus is thrilling as it signals the dawn of something new and innovative on the horizon.
Remember these 3 key ideas for your startup:
Diversify your Content Strategy: Relying on a single platform like Twitter can be risky. Invest in building your audience across multiple channels, including blogs, newsletters, and other social media platforms to mitigate dependency risks. Here are some top tips for working remotely that might help in diversifying your approach.
Leverage Decentralized Protocols: Utilize decentralized protocols and AI-driven content discovery tools to find and surface high-quality, relevant content away from the mainstream clutter. Learn how to brand yourself as a remote company to stand out in a decentralized world.
Prioritize Meaningful Engagement: Focus on building genuine connections and fostering community through platforms and methods that prioritize meaningful interactions over fleeting attention, ensuring sustained engagement and value for your audience.
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