what is target account selling (TAS) and what are the benefits of using it?

BY Mark Howell11 September 20239 MINS READ
article cover

Ah, the realm of sales strategies. It's a jungle out there, isn't it? A place where the survival of the fittest rule applies, in the most corporate sense. In a world teeming with buzzwords, it's easy to get lost, especially if you're just starting to dip your toes in. But don't sweat it. Ever heard of Target Account Selling or, as the cool kids call it, TAS? No? That's okay. We're about to deep-dive into this must-know method that can help elevate your sales game. By the end of this read, you'll have TAS down pat, like the lyrics to your favorite song.

What is Target Account Selling (TAS)?

In essence, TAS is like that friend who tells you, "Hey, focus! Not everyone at this party is your type." It's a framework that assists sales teams in focusing their efforts on high-value accounts. Instead of spreading your energy thin, like butter on too much bread, you zero in on those accounts that genuinely matter. In doing so, TAS allows you to maximize your resources and, ultimately, your profits. Let's dissect how this plays out.

The Principles Behind TAS

Target Account Selling is not just a strategy; it's a philosophy. Picture it as a fancy dinner where the menu is customized just for you. Here are some guiding principles:

  1. Account Segmentation: Identifying high-value targets to focus your efforts on.
  2. Personalization: Customized communication and solutions tailored for the target.
  3. Resource Allocation: Spreading your team's energy and time where it will make the most impact.
  4. Tracking and Metrics: Making data your ally for continuous improvement.

The Sales Funnel Approach in TAS

Picture a funnel. No, not the one you used in your college experiments; think of it as your new business weapon. In TAS, the sales funnel isn't generic; it's focused and far more efficient. The main difference between a traditional sales funnel and TAS’s version is this—instead of hoping that some prospects eventually make it through, you're ensuring that high-value targets enter the funnel. It's like selectively choosing who gets the VIP pass to your exclusive show.

It's All About Relationship Building

You know how your grandma always told you that it’s not just what you say, but how you say it? Well, she was onto something. TAS is not a hit-and-run strategy. It's about building and sustaining relationships, understanding client pain points, and offering solutions that fit like a glove. For instance, let’s say you're in the business of CRM software. A generic sales strategy might have you pitching to any business under the sun. But with TAS, you’d target companies that genuinely need a CRM system—perhaps those struggling with client management.

The Benefits of Using TAS

Ah, the meat of the matter—why should you even consider TAS in the first place? It's not just a shiny object or the latest fad in the sales galaxy; it's a robust approach with concrete benefits. Allow me to spill the tea.

Better Utilization of Time and Resources

Let's be honest; time is money. And in the world of sales, efficiency is the golden ticket. Imagine the hours you’d save if you cut down on reaching out to accounts with low conversion potential. TAS acts like a laser, focusing your energy on accounts that are actually worth your time.

Filtering Out the Noise

In a sea of possibilities, TAS helps you pinpoint the most attractive fish. Unlike a broad net that catches everything, think of it as a fishing spear—precise, direct, and extremely effective. You don't waste time on unqualified leads, thereby freeing up bandwidth for where it counts.

Higher Conversion Rates

Let’s face it; a personalized pitch is hard to ignore. How many times have you deleted a generic email, but hesitated when something was specifically tailored to you? Exactly.

The Power of Customization

TAS goes beyond the superficial. By understanding your target, their needs, and their pain points, you can offer solutions that are as unique as their problems. This level of customization can be the difference between a "let's talk" and a "no thanks."

Strengthening Client Relationships

A sale isn't the end; it’s the beginning of a relationship. TAS isn't a one-night stand kind of strategy; it's in for the long haul.

The Ongoing Engagement

TAS encourages engagement that continues well beyond the first sale. This could mean periodic check-ins, tailored offers, or simply being there when your client faces an issue. This ongoing rapport makes clients more likely to stick around and, better yet, become ambassadors for your brand.

How to Implement TAS Effectively

So, you're sold on TAS and itching to get started? Hold your horses! Implementing TAS requires more than just enthusiasm. It needs planning, commitment, and a dash of ingenuity.

Understanding Your Target Market

The first step is to know your audience. Who are they? What do they want? Why would they need your product or service?

Demographic Vs Psychographic Analysis

Demographics will tell you 'who' your target customer is, but psychographics will tell you 'why' they might need your product. Going beyond the surface-level information can give you insights that are pure gold.

Crafting Personalized Messages

Sure, your product might be amazing, but if you can’t articulate that in a way that resonates with your target, it’s akin to shouting into the void.

The Art of Storytelling

Remember how your eyes would light up when grandpa started his tales? Stories are compelling. A personalized story can work wonders in creating an emotional connection with your prospects. Rather than focusing solely on facts and figures, weave a narrative that makes your product come alive.

Supercharge Your TAS Strategy with Edworking

Before we start wrapping things up, let's talk about giving your TAS strategy that extra oomph. You've got the basics down, you're all geared up to get your hands dirty, but how about a secret weapon to tip the scales in your favor? Enter Edworking—an all-in-one remote work platform tailored to streamline every facet of your business operations, including your TAS initiatives.

Why Edworking and TAS Are a Match Made in Heaven

You see, TAS isn't just a standalone strategy. It thrives on collaboration and real-time data analysis, both of which are Edworking’s bread and butter.

Task Management Tailored for Sales Teams

Managing different stages of your sales projects becomes a breeze with Edworking. It's not just about creating tasks; it’s about fostering an environment where tasks are intertwined with chat. The main difference between Edworking and tools like Asana and Monday is this integrated chat feature. Discuss strategies, exchange documents, and set deadlines—all within the task itself. Talk about killing two birds with one stone!

The Convenience of File Sharing

One word: efficiency. With Edworking's drag-and-drop file sharing, getting your team the resources they need is easier than ever. No more losing important documents in the maze of email threads.

Real-Time Collaboration with Docs

Imagine drafting a sales pitch and getting instant feedback from your team. With Edworking's Docs, modeled after Notion, collaboration happens in real-time. It's like having a brainstorming session, but without the logistical nightmare of coordinating everyone's schedules.

Seamless Communication

Be it chat or video calls, Edworking negates the need for third-party services. Better communication equals better relationships, not just among team members but also with potential clients.

Check it out for yourself with Edworking’s free demos and resources. For a more premium experience, a subscription is available at £4 per member per month.


So there you have it, folks. Target Account Selling is more than just a sales strategy—it's a philosophy, a way of thinking that shifts your focus from the quantity to the quality of your leads. It's about getting to know your prospects like the back of your hand and then wooing them with solutions so personalized, they can’t help but say yes. From improving resource allocation and conversion rates to building lasting relationships, the benefits are manifold.

And hey, if you’re still on the fence, why not give Edworking a whirl? With tools tailored to bolster your TAS efforts, it might just be the missing puzzle piece you've been searching for.

Still curious? Want to test your understanding of TAS? Why not give it a go with Edworking’s Paragraph Typing Test.

Remember, in the ever-evolving landscape of sales, staying static is akin to moving backward. So, are you ready to take that step forward with TAS?


What exactly is TAS?

Target Account Selling (TAS) is a sophisticated sales methodology that prioritizes high-value accounts over a scattered approach to client acquisition. Instead of casting a wide net, sales teams use a targeted, data-driven approach to pinpoint accounts that are likely to yield the most value. The strategy encompasses meticulous planning, account-specific selling techniques, and robust follow-up procedures.

How is TAS different from traditional sales methods?

The main difference between TAS and traditional sales methods is the focus on account-specific strategies rather than generalized sales tactics. While conventional methods might rely heavily on volume—more calls, more emails, more leads—TAS is about the quality of the engagement, tailoring your approach to each potential high-value account. This results in more effective use of resources and higher conversion rates.

Do small businesses need TAS?

Absolutely! Small businesses often have limited resources, and TAS can be a powerful tool to ensure these are optimally used. With a focus on high-value prospects, small businesses can direct their energy and resources toward clients that are more likely to convert and offer substantial lifetime value.

What tools can help implement TAS?

There are numerous CRM tools, data analytics platforms, and specialized TAS software that can facilitate the implementation of Target Account Selling. Many of these tools help in the segmentation of customers, tracking engagement, and analyzing data to refine strategies. Edworking's various features like task management and file sharing also make it ideal for sales teams applying TAS.

How long does it take to see results from TAS?

The time to see tangible results from TAS can vary widely and is contingent on a myriad of factors including the industry, existing sales processes, and the quality of the execution. However, many organizations report a notable impact within one to two sales quarters after implementation.

article cover
About the Author: Mark Howell LinkedinMark Howell is a talented content writer for Edworking's blog, consistently producing high-quality articles on a daily basis. As a Sales Representative, he brings a unique perspective to his writing, providing valuable insights and actionable advice for readers in the education industry. With a keen eye for detail and a passion for sharing knowledge, Mark is an indispensable member of the Edworking team. His expertise in task management ensures that he is always on top of his assignments and meets strict deadlines. Furthermore, Mark's skills in project management enable him to collaborate effectively with colleagues, contributing to the team's overall success and growth. As a reliable and diligent professional, Mark Howell continues to elevate Edworking's blog and brand with his well-researched and engaging content.
Similar ArticlesSee All Articles
Try EdworkingA new way to work from  anywhere, for everyone for Free!
Sign up Now