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Stakeholder Matrix
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5 Power / Influence
4 Power / Influence
3 Power / Influence
2 Power / Influence
1 Power / Influence
Interest / Involvement →
Manage Closely
Keep Satisfied
Monitor (Minimal Effort)
Keep Informed
Stakeholder Engagement Strategy by Quadrant
Manage Closely
High power, high interest. Keep them engaged with regular updates and active involvement in decisions.
Keep Satisfied
Low power, high interest. Keep satisfied with timely information and opportunities to provide input.
Monitor (Minimal Effort)
High power, low interest. Monitor relationship and provide updates only when major decisions affect them.
Keep Informed
Low power, low interest. Keep informed through regular communications but don't require active involvement.
Understanding Stakeholder Analysis
A stakeholder analysis matrix helps project managers identify key stakeholders and develop targeted engagement strategies based on their level of power and interest in the project.
When to Use Stakeholder Analysis
- At project initiation to identify all affected parties
- When planning stakeholder communication strategies
- During risk identification and change management
- For complex projects with multiple organizational levels
Key Benefits
- Reduces communication missteps and misalignments
- Helps prioritize stakeholder engagement efforts
- Improves project acceptance and buy-in
- Identifies potential resistance early
Best Practices
- Include team members in stakeholder identification
- Revisit and update the matrix during major project phases
- Tailor communication frequency and format by quadrant
- Connect stakeholder analysis to your risk and communication plans